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YP Corp. Selects Google for Targeted Advertising

Users of YP.Com's Search Pages to Benefit from Additional Relevant Information

MESA, Ariz.--(BUSINESS WIRE)--June 24, 2004--YP Corp. (OTCBB:YPNT), a leading provider of Internet yellow pages and related services, has selected Google to deliver targeted advertising to users of its online yellow pages. rubatex international
Under the terms of the agreement, users who look up businesses on YP.Com's site will see relevant ads in addition to their search results. The ads will be supplied by Google through its Google AdSense(TM) program and will be related to the user's search query. rubatex msds

The Company uses Individual Information to target advertising to an individual. When an individual is using the Internet, the Company uses Technology Information (see also Section 2.5 below) to associate an individual with that person's Individual Information, and the Company attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. The Company may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.

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"YP Corp. provides a highly-focused, information-rich environment for anyone searching for businesses," said Joseph Johnson, YP Corp.'s director of special projects, in announcing the agreement. "We believe this link will benefit our users as well as our company," Johnson said.

See the Google demo at... //www.google. targeted advertising, payment is CPM, not CPC. Recommendation It all depends on your business. If you can find local businesses to advertise directly with you, do so. You should be able to strike a better deal. If it doesn't make sense for your business, opt out. And that brings up one final point...

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with access to contact information, balances, - all in one simple screen in the Customer Center, Vendor Center, and Employee Center. Boost efficiency with direct access to key tasks and information from the simplified Home Page. Google Marketing Tools Google Marketing Tools offer you new ways to help attract customers easily and online. Advertise your business with Google AdWords, help customers find your business with Google Maps listings, and find buyers by making your products searchable on Google.

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YP Corp. has over 250,000 targeted page views per day on its site. In addition to more than 18 million business listed, the company has more than 300,000 customers for its Internet Advertising Package featuring preferred placement and other benefits in its listings. Google's text-based ads will appear to the right of YP.Com's search results screen, offering additional information on products and services to YP.Com users.

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"We see our Google AdSense agreement as the beginning of a strong relationship with Google," Johnson said. rubatex 1800
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About YP Corp. rubatex 373
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YP Corp., a leading provider of Internet-based Yellow Pages services, offers an Internet Advertising Package(TM) ("IAP") that includes a Mini-WebPage(TM) and Preferred Listing through its Yellow Pages web site at www.YP.Com. The Company's web site contains listings for approximately 18 million businesses in the United States and 150 million individuals in the United States and Canada. As of March 31, 2004, YP Corp. had approximately 305,000 IAP advertisers. rubatex tape
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YP Corp. also provides an array of other Internet services that complement its Yellow Pages web site, including an Internet Dial-Up Package(TM) (dial-up Internet access) and QuickSite(TM) (web site design & hosting services). rubatex closed cell gasketing
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YP Corp. is a longstanding member, exhibitor and sponsor of the two major Yellow Pages trade associations -- Yellow Page Integrated Media Association, "YPIMA," the major trade association of Yellow Pages publishers throughout the world, and the Association of Directory Publishers, "ADP," which mostly represents independent Yellow Pages publishers. YP Corp. is based in Mesa, AZ. For more information, visit the web site at www.YP.Com. poly products supplies
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This press release includes statements that constitute "forward-looking statements," which are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Forward-looking statements involve risks, uncertainties and other factors that may cause actual results, performance or achievements of YP Corp. and its subsidiary to be materially different from those expressed or implied by such forward-looking statements. shoreline 13171 17 neoprene
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Other factors that may affect forward-looking statements and the Company's business generally include but are not limited to: (i) the success of existing competitors and the introduction of new competitors in the market; (ii) the impact of existing or new regulation on the Company's marketing and solicitation efforts; (iii) risk factors and cautionary statements made in the Company's Annual Report on Form 10-KSB for the period ended September 30, 2003; and (iv) other factors that YP Corp. is currently unable to identify or quantify, but may exist in the future. neoprene seat covers
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Forward-looking statements speak only as of the date the statement was made. YP Corp. does not undertake and specifically declines any obligation to update any forward-looking statements. industrial insulated foam
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Contacts foam insulation
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YP Corp., Mesa petroleum refiner
Rick Cook, 480-654-9646
rickc@ypcorp.com