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TechOnLine Optimizes Customer Value Launching its First Multilingual Site - Expanding its Reach Into

TechOnLine Optimizes Customer Value Launching its First Multilingual Site - Expanding its Reach Into China

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BEDFORD, Mass.--(BUSINESS WIRE)--July 13, 2004--TechOnLine, Inc., the leading provider of e-learning solutions and online resources for the electronics industry today announces the launch of its first multilingual site, featuring Chinese language. These new multilingual capabilities allows Chinese Engineers to log into a user interface, read top level menu choices and navigate the page in simple Chinese. Future enhancements will provide Chinese Engineering professionals with immediate access to full training, content and vendor products in their native language quickly and easily online.

Storage management software vendor Acronis is launching its first formal channel program in an effort to drive growth by expanding its channel base.

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TechOnLine has deployed online learning environments for several leading companies in the EOEM industry. Using their Private Campus Learning Management System, TechOnLine builds and manages training programs for the purpose of customer training, lead generation, sales training and certification. The addition of multilingual capabilities greatly expands the global reach of the programs TechOnLine has built. This added capability enables TechOnLine's customers to more easily deliver high quality, diverse training to their global audiences, greatly improving the ROI of their online training initiatives.

Launched in 1989, First Direct (a Division of HSBC Bank Plc) has grown through their challenging branding to attract over 1 million customers. They have a unique, young, high value customer profile and their branding is built on fitting around the individual. First Direct details

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In a nutshell, we put our customers first. Our dedicated User Experience team works with our customers to ensure our site is easy to use and helpful. We are dedicated to ensuring the best possible user journey, reflected in the redesign of the site which we launched in October 2006 a ita s been a huge hit with our users.

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"In the changing global landscape, the Asia Pacific region has increasing becoming one of the most sought after markets by our customers," says Derek Dunaway, TechOnLine's CEO. "We responded quickly by providing site translation and offering our customers multilingual courseware options. The phenomenal growth of online training in the electronics industry has created the need for internationalization, allowing users to interact with the site in the most effective way the information can be received." TechOnLine's cost-effective online solutions help our customers provide their products and technology to this growing market segment by expanding the marketing messages, product reach and training materials to Asian EE professionals.

> Web Site Maintenance Beauty Bridge is constantly improving its site to make it more user friendly and useful for our valued customers. We are always adding new products, sale prices, information, internet options and etc., which mean our site, will be unavailable occasionally.

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TechOnLine translated and launched its first site offering Chinese support for Renesas Interactive, www.renesasinteractive.com in May of 2004. The site provides the ability to switch the user interface -- the log in page, navigation bar, and top level menus items -- from one language to another by simply clicking on a link. rubatex international
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Global enterprises are continually striving to provide cost-effective information to their worldwide customers. Whether operating international or reaching a global audience online, TechOnLine is continually growing to provide multiple solutions to eliminate the challenges of delivering useful, timely support to a multilingual audience. rubatex neoprene
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About TechOnLine: rubatex pipe insulation
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TechOnLine provides electronic original equipment manufacturers (EOEMs) with customized solutions that help them achieve design wins. Our customized online solutions are designed to build awareness, educate and train audiences, and enable the real-time evaluation of hardware and software products over the Internet. TechOnLine's solutions-including web broadcasts, online courses and online labs-provide EOEM companies with the ability to educate and impact audiences including customers, distributors, partners and employees. The TechOnLine website, (www.TechOnLine.com), provides design engineers with the information and training necessary to make more informed design decisions. Founded in 1996 TechOnLine is headquartered in Bedford, Massachusetts. For more information, visit http://www.techonline.com. rubatex 180 fs
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Contacts rubatex 320
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TechOnLine, Inc. rubatex tape
Yvonne Gaudette, 781-266-5105
ygaudette@techonline.com

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