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YP Corp. Enhances National Branding Campaign

MESA, Ariz.--(BUSINESS WIRE)--June 3, 2004--YP Corp. (OTCBB:YPNT), a leading provider of Internet Yellow Pages and related services, has begun a radio branding program to heighten consumer awareness of YP.Com brand and its online business listings. The Company is launching radio spots in selected markets to augment its current national Internet branding campaign. rubatex international
"Our branding will promote YP.Com as a household name," YP Corp. CEO Peter Bergmann said in announcing the expanded branding program. "Not only are online listings superior and more helpful than printed yellow pages directories, but YP.Com is faster, more efficient and, therefore, more useful than other online directories. We have the quality, reach and commitment that separate us from the other online listing companies and we want the public to know why we are better."

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You can receive current conditions such as wind, rain, temperature, humidity, and even National Weather Service warnings and alert information from MSN Direct's FM signals.

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Built on the theme of "What are you going to do with your yellow page book now?" the ads will use humor to stress the superiority of YP.Com's online yellow pages over printed yellow page directories. The goal, says YP Corp. Vice President DeVal Johnson, is to get more people to use YP.Com's online listings when they want to find a business or service. "In this campaign we are not so much interested in signing up more customers as we are in building more traffic for our customers' listings," Johnson said. "Our site is so easy to use, so easy to search and so easy to reach from a cell phone, PDA or a computer we are sure people who try our site will become regular YP.Com users."

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Our January campaign is designed to attract new guests to Warner Breaks, showing them different aspects of the brand through the eyes of our guests.

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In preparation for the campaign, YP Corp. has spent months fine-tuning its web site to provide the best possible experience for users. "Our goal is to have the fastest, most accurate and user-friendly web site in the industry," YP Corp. Chief Technology Officer John Raven said.

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About YP Corp. rubatex 1800
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YP Corp., a leading provider of Internet-based Yellow Pages services, offers an Internet Advertising Package(TM) ("IAP") that includes a Mini-WebPage(TM) and Preferred Listing through its Yellow Pages web site at www.YP.Com. The Company's web site contains listings for approximately 18 million businesses in the United States and 150 million individuals in the United States and Canada. As of March 31, 2004, YP Corp. had approximately 305,000 IAP advertisers. rubatex 373
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YP Corp. also provides an array of other Internet services that complement its Yellow Pages web site, including an Internet Dial-Up Package(TM) (dial-up Internet access) and QuickSite(TM) (web site design & hosting services). rubatex tape
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YP Corp. is a longstanding member, exhibitor and sponsor of the two major Yellow Pages trade associations -- Yellow Page Integrated Media Association "YPIMA," the major trade association of Yellow Pages publishers throughout the world, and the Association of Directory Publishers "ADP," which mostly represents independent Yellow Pages publishers. YP Corp. is based in Mesa, AZ. For more information, visit the web site at www.YP.Com. rubatex closed cell gasketing
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Forward-Looking Disclaimer poly products supplies
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This press release may include statements that constitute "forward-looking statements," which are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Forward-looking statements involve risks, uncertainties and other factors that may cause actual results, performance or achievements of YP Corp. and its subsidiary to be materially different from those expressed or implied by such forward-looking statements. shoreline 13171 17 neoprene
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Factors that may affect forward-looking statements and the Company's business generally include but are not limited to (i) the challenges and impact the Company will face as a result of the indictment of its former CEO, Angelo Tullo; (ii) the success of existing competitors and the introduction of new competitors in the market; (iii) the impact of existing or new regulation on the Company's marketing and solicitation efforts; (iv) risk factors and cautionary statements made in the Company's Annual Report on Form 10-KSB for the period ended September 30, 2003; and (v) other factors that YP Corp. is currently unable to identify or quantify, but may exist in the future. neoprene seat covers
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Forward-looking statements speak only as of the date the statement was made. YP Corp. does not undertake and specifically declines any obligation to update any forward-looking statements. industrial insulated foam
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Contacts foam insulation
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YP Corp. Corporate PR petroleum refiner
Rick Cook, 480-325-4319 petroleum products
rickc@ypcorp.com rubatex international
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YP Corp Investor Relations rubatex neoprene
Roger Bedier, 480-325-4339
rogerb@ypcorp.com